Social media – the mind-boggling truth – do or die!

I came across this video through Twitter yesterday and it really is an eye opener. Recently at Flare we seem to be introducing clients into expanding their marketing horizons. Most of the time it means starting at the basics to bring them out of the dark ages and see exactly what’s going on around them. The education starts with what do them know about social networking the standard answer is ’I've heard of Facebook and heard something about Twitter’. If we’re lucky then they may even have a Facebook account. The next stage is to explain why and how they should begin to use the multitude of social media channels that are out there. They usually follow up with it’s not something we need. My reply is to show them what their competitors are doing right now. It’s a bit of a no brainer – you either do or die.

I thought this video really gives clear statistical data as to the scale of what’s happening and I will now be showing it to those who need educating…enjoy: